Easyriders will add to its event and major-label product collaborations.Įasyriders magazine and its new website launched January 2020. The niche monthly will transform to a quarterly publication expanding coverage to include travel, art, design, style, and entertainment, alongside its mainstay features on the movers and shakers of the moto world. In addition to the brand’s new iteration, Easyriders has revised and re imagined its celebrated print product as of January 2020. “We see endless opportunities to expand the Easyriders branded products to the apparel, lifestyle and home markets.” “I’m so proud and excited to introduce the iconic Easyriders brand to a new generation – and to expand this powerhouse label to partners worldwide through licensing our brand with likeminded partners,” said Pepper Foster, co-founder of the pioneering fashion label, Chip and Pepper. Under new leadership, Easyriders will expand the vision of what it means to be a motorcycle enthusiast in the 21st Century. Over five decades, the brand has become synonymous with a free-spirited lifestyle. It includes coverage of the 40 th anniversary party at the Sturgis Buffalo Chip® and the venue’s 2021 Motorcycles As Art Exhibit, plus David Mann’s legendary “Ghostrider” painting, and everything else that bikers love.The debut issue features Norman Reedus on the cover photographed by Brian Bowen Smith, supermodel Erin Wasson and the band Wild Belle.Įasyriders was established in 1970 as a platform for motorcycle enthusiasts to immerse in the rugged, on-the-road lifestyle championed by the counterculture movement and legends such as Steve McQueen, Peter Fonda, and Dennis Hopper. The “Biker’s Bible” is back and burnin’ rubber in December 2021 with the Sturgis Special. Easyriders rode into 2015 with a smile on its face and bugs in its teeth after 500 leg-wettin’ issues. In December of 2021, Classic Easyriders reimagined the biker culture in an updated monthly magazine that still rocks after 50 years of ridin’ easy!įebruary 2015 made sure the world knew that “Helmet Laws Suck!” with a bra made of skid lids. 2010sįor custom bike builders all over the world, the coolest honor of all was to get your bike featured in Easyriders magazine. July 2000 featured America’s bad boy Jesse James and one of his famous Choppers For Life motorcycles from Discovery Channel’s “Motorcycle Mania” series.Īugust 2004 was a huge seller and memorable as it featured both Paul Yaffe’s amazing Biker Build-Off TV bike and the voluptuous curves of exotic film star Jenna Jameson. 2000sĮasyriders got involved with The Discovery Channel and brought custom bike building to a whole new mainstream audience through TV series like the “Great Biker Build-Off.” It brought you both all the new Harley models for 1997 AND an article on strange sex laws. November 1996 featured the Best of Easyriders and a startled blonde on a Sportster for the cover. July 1992 made an ass of itself by featuring a perfectly pleasing butt on the cover to make sure readers realized that the magazine was promoting its killer coverage of Daytona Bike Week. Everybody caught the fever, and Easyriders became the world’s best-selling motorcycle magazine. The motorcycle world exploded when Harley came out with the Evo motor. The concept was simple: gorgeous girls and righteous rides. Quite a combo.īy the late 1980s, Easyriders was selling over a million copies per month. November 1985 showcased lovely young porn star Traci Lords and boasted an interview with Harley-Davidson’s chief designer Willie G.
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